Many companies are born around a single, brilliant idea. In the world of high-tech, the spark for a start-up is typically a new technology. Inevitably, at the outset, the company's energies and resources are dedicated to developing this idea or technology into something that can be sold (i.e., a product).
While having a great product is a definitely a good start, it's not enough by itself to succeed in today’s highly competitive market. You need to be able to communicate the distinct advantages of your product or service to the right audience in order to generate sales.
This is exactly where a professional marketing copywriter fits in. While you wouldn't hire an accountant to perform QA on your product, why would you expect your technology experts to craft the marketing message? A copywriter can help you to communicate to your potential buyers that you have the product that solves their problem or otherwise helps them improve their bottom lines (in B2B scenarios). A strong and well-built messaging platform allows your target market to understand exactly how your product addresses their specific pain points.
Working as an integral part of the marketing team, the copywriter is responsible for your company’s messaging platform. After developing this "marketing DNA," the copywriter creates focused web content and marketing materials for the product built around this core messaging. These materials include, but are not limited to, search engine optimized (SEO) web copy, product and corporate brochures, white papers, case studies, and presentations.
